Revenue is harder to win, attention is more fragmented, and your team is expected to turn signals into action faster than ever. Most organizations don't have a data problem — they have a coherence problem. DCDR finds where the chain breaks, and rebuilds it.
Your team has audience data. It has a strategic story. It makes decisions every week. The problem is that the three stop talking to each other — the data says one thing, the story leadership tells says another, and the decisions being made reflect neither. DCDR closes that gap across three dimensions.
Can you see what's changing in your audience and market before the moment passes, not after? Data can be plentiful but fragmented, late, or disconnected from the commercial question.
Does your organization share one version of that evidence, or does every team cite a different one? Reporting can be accurate without creating the understanding people need to act.
Does understanding actually change a priority, an investment, a plan, or a pitch — or does it just get reported and shelved? Compelling insight can still fail to become an owned action.
At DCDR, the work is grounded in 20+ years of applied insights experience — not frameworks built in a vacuum, but research that has driven real commercial outcomes across some of the most competitive digital media companies in the business. That experience is the foundation of DCDR's Coherence framework: a way of diagnosing where audience evidence, organizational narrative, and commercial decisions fall out of alignment, and what to do about it.
Rob McLoughlin, Founder & CEO, is an insights leader with a track record of building high-performing teams and solutions that drive measurable commercial value. Before launching DCDR, he led insights and research at DoubleClick, AOL, SpinMedia, and PopSugar, most recently as Vice President, Insights at PopSugar.
Rob is known as a strategic thinker, insightful analyst, strong storyteller, and multi-disciplined marketer whose work has been featured or cited by eConsultancy, SurveyMonkey, eMarketer, Statista, AdAge, Adweek, MediaPost, and USC's Annenberg School for Communication and Journalism. In 2025, Rob was named an Insight250 Innovator award winner, recognizing leaders shaping the future of market research and evidence-based marketing worldwide.
Since 2020, our work has powered content studios, flagship studies, and measurement programs for 13 publisher clients, including Genius, theSkimm, SHE Media, Babylist, Motherly, and more. We partner with leading brands to run custom and brand-effectiveness research through these publishers, including Apple, Bank of America, Ford, Google, Meta, Nike, Samsung, Toyota, and Volkswagen, among many others.
We make your data usable — organizing, governing, and activating it so every story starts from the same evidence. You get insights-first solutions, stronger thought leadership and revenue-generating products, and teams that are better storytellers and partners to Sales and Marketing.
We show you what your audience will want next by revealing how they think, feel, and behave. Our work helps you understand motivations and rituals, translate across generations, and spot emerging trends using large-scale surveys, segmentation, personas, and ongoing tracking.
We turn your research into content your market actually reads, shares, and remembers. Partnering with Marketing, PR, and Communications, we craft white papers, reports, newsletters, and visual storytelling assets that make you a trusted resource in your category.
We prove what your media and brand story are really worth. This includes brand lift, ROAS, and narrative resonance studies — with benchmarks and best practices — that help you measure impact, monetize research, and refine your brand story with key audiences.
We turn your insights function into the sharpest tool in the sales room. Better use of syndicated data, stronger dashboards, RFP support, and go-to-market intelligence — so Sales, Marketing, and Product always have the story they need to win.
The best work doesn't announce itself — it shifts how a market thinks. Most of what DCDR does lives under NDA, but here are four engagements we can speak to publicly.
Genius needed a story that would make advertisers see its audience differently — not just as listeners, but as the cultural engine behind how music moves. DCDR combined platform data with custom research to quantify how fans discover, interpret, and share music, launching MusicIQ as a first-of-its-kind advertiser narrative that repositioned Genius as the definitive platform for reaching trend-setting, culturally engaged listeners.
100 custom studies. One long-term partner. With theSkimm, DCDR has built a research engine that powers sales, marketing, and thought leadership across some of the most competitive categories in women's media — including the SKM Report B2B newsletter, category-defining studies for partners such as BlackRock's "Women & Wealth," research for the NWSL, and high-impact fertility and healthcare research through the Kindbody "State of Women and Fertility Healthcare" project.
Babylist came to DCDR with a question: how do we turn our audience insights into a platform that earns bigger brand relationships? The answer was The Push — an insight-led content studio built to position Babylist as the definitive voice on modern parenthood. Our flagship "Future of Family" study surveyed more than 7,000 U.S. shoppers to map how families are forming, deciding, and buying.
Some research changes the conversation. The "Navigating Medical Gaslighting" study — a nationwide look at how women experience bias in healthcare — did exactly that. DCDR designed and executed the research in partnership with SHE Media and Pfizer, and the findings powered a multi-platform editorial and advocacy campaign, a dedicated web destination, and back-to-back industry recognition, including the 2023 Fierce Pharma Marketing Award and a 2023 Anthem Award.
You can engage DCDR through project-based work for defined initiatives, via retainers for ongoing weekly collaboration, or as a fractional insights leader for dedicated, senior-level partnership.
Fixed-fee engagements for clearly scoped work, with a $15K minimum and defined deliverables.
Ongoing weekly support over a minimum 90-day period for teams that want an embedded partner.
Dedicated, embedded insights leadership, custom-scoped and priced to suit your organization.
Most engagements start with a Coherence Assessment — a focused read on where your data, story, and decisions are out of sync — then scale into project, retainer, or fractional work from there.
We close the gap between your data, your story, and your decisions. We decode signals. We drive decisions. Let's put real work on the table — most clients start with a focused 15-minute working session on a live brief.